BASH
Birmingham, AL
Birmingham is an easy, affordable drive for boutiques across the Southeast. Shop top brands, discover new lines, and buy from vendors who understand Southern style.
Convenient. Fast. Packed with the styles your customers want.
Speaking
Kelly Helfman - BASH Host/Advisor
With over 20 years of experience, Kelly Helfman led a $100M+ events business and played a key role in reshaping the wholesale fashion industry to meet the demands of a rapidly evolving market. She spent two decades rising through the ranks—from a Customer Service Representative to President—while helping build and lead iconic industry platforms like MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. Kelly is a recognized industry voice and has been featured in top publications such as Forbes, USA Today, Inc., WWD, Business of Fashion, Vogue Business, Daily Front Row, and more. Now in a new chapter of her career, Kelly focuses on advising and consulting, as well as advocating for women to grow in all aspects of their career and life, understanding that success is about more than just business—it's about balance, authenticity, self-care, and purpose. Whether she's on stage, hosting a panel, or sharing her tips for operating a winning business, Kelly brings a unique blend of energy, empathy, and expertise that leaves a lasting impact.
Speaking
Josh Orr - Founder of Capital Commerce
Josh Orr, the founder of Capital Commerce and host of the Retail Initiative Podcast, is one of the leading voices in eCommerce today. With his team, he helps retailers gain traction in their online sales by creating unbelievable online experiences that serve customers like a physical storefront, implementing proven strategies to increase traffic, and frameworks to keep customers buying again and again. Apart from his company’s eCommerce services, you may have seen him on stages at markets and retail events around the US or have taken part in his digital classes or in-person events related to eCommerce marketing.
Speaking
Christyne Gray - Founder of She Profits Now
Christyne Gray is a financial educator, accountant, tax strategist, and founder of She Profits Now and Financially Fabulous™️, a coaching ecosystem designed to help women entrepreneurs lead profitable businesses with clarity, confidence, and calm. With decades of experience supporting inventory-based and creative businesses, Christyne is known for making complex financial concepts feel accessible — and emotionally safe.
At BASH, Christyne will present “Tension or Grounded: The Financially Fabulous Shift.”
In this session, she will challenge the belief that money stress is “just part of being a business owner” and introduce a new way of relating to numbers — one that replaces avoidance with trust, and reaction with rhythm. Attendees will leave with a deeper understanding of how financial grounding fuels better decisions, stronger leadership, and sustainable growth.
Here is a list of hotels that we recommend while staying at BASH. Most are within walking distance to the BJCC East Halls.